2022
Minisque
E-commerce
Web Design
Web Design
Minisque is a cosmetic startup that focuses on creating high-quality, long-lasting products that cover a broad spectrum of skin tones.
The company is founded to solve the challenge most women have - finding the right colors that match their skin tone. Minisque’s flagship product is a duo-tone, artist-curated foundation that allows women to apply and mix buildable, nourishing colors to reach the perfect shade. Minisque’s biggest differentiator from its competitors is the products’ customizable nature, which allows women to assume control of the color.
My goals were:
— design a compelling ecommerce website that empowers all women (current focus is women who have felt ignored in the beauty world) and attract users by building a sustainable, inclusive, and honest business model.
— address the merge of a marketplace with a shopping experience via mobiles, but not too far away from the users comfort zone
Wireframes
I designed the wireframes to outline each section and ensure a seamless flow during checkout.
Landing page
Educating users was a key consideration in designing the landing page. I created a straightforward funnel where users can select their undertone colors, which then redirects them to a set of premade mixes they can further customize.
Typography, color, font styles
A simple style guide was developed to ensure all assets align with the site's overall style. Colors were chosen to match the brand's fun vibe.
Product page
The product page contains valuable information on how to use the product, about the ingredients, and some other information users might need to know.
Shop Desktop, Mobile
The collection page features quick add-to-cart buttons.
DIY customizer
The DIY customizer page lets users upload an image of their skin and create their desired mixture, which they can then purchase at checkout.
