2021
Gimmie Australia
Illustration
Animation
Art/Creative Direction
Animation
Art/Creative Direction
Gimmie Australia is an e-commerce site that offers flexible payment options and the choice to pay in installments that suit your lifestyle.
As part of Gimmie's rebranding, we created a series of videos to sit on multiple platforms. I've had the opportunity to help explain Gimmie as a platform through motion in order to grow the brand's presence.
Character design
We created a set of characters that represents the majority of the customers. A phonetic chart was also set up to be used for lipsyncing the characters.
Addressing customer pain points
We created short testimonial videos addressing the customers' usual concerns in buying new products. Each testimonial aimed to empathize, build trust, alleviate doubts, and provide valuable information to aid in the decision-making process for prospective customers.
Cinema
These videos were showcased on cinema platforms, where I ensured the format met the highest standards to guarantee smooth playback and optimal viewing experience.
Social media
One major platform was social media. I adjusted the animation composition to fit the commonly used aspect ratio, ensuring a clear and optimal viewing experience for both desktop and mobile users.
6-sec bumper ads for YouTube
One challenge was to create a series of YouTube ads optimized for a 6-second format. I edited the videos to meet this specification while ensuring all essential information was retained to maximize conversion potential.
