2024
Cambie
Ecommerce
Amazon
Branding
Amazon
Branding
As Cambie broadened its reach from professional kitchens into home bakeries, we refreshed the entire e-commerce asset library—transforming high-volume, trade-only packaging into fun, product-focused visuals that still feel polished and unmistakably Cambie. Each listing now lives up to the brand’s professional look, while speaking directly to individuals on Amazon.
Asset Refresh & Listing Redesign
I crafted bespoke visual styles for each product line to ensure they each felt distinctive yet cohesive under the Cambie brand. When I discovered we only had 3D renders to work with, I knew our messaging risked feeling artificial—so I used Photoshop to seamlessly integrate those renders into warm, organic backgrounds. The result is imagery that looks and feels authentic, helping to build real trust with home bakers.
I seized the cross-sell moment by letting every listing spotlight the rest of the flavor family, nudging shoppers to explore the storefront and discover more Cambie treats.
Premium A+ Content
After crafting bespoke visual styles for each product line—I rolled the refreshed assets into Amazon A+ pages that teach as much as they sell. Short tutorials and quick recipes show shoppers exactly how to use each product, turning curiosity into confidence. By guiding rather than just selling, Cambie boosted engagement and drove more shoppers to click “Add to Cart.”
Storefront
To support Cambie’s launch on Amazon, I built a storefront focused on straightforward navigation and appetizing, flavor-driven visuals. Bright, concise panels showcase every product line—from confectionery essentials to candies—while each module links directly to its own subpage. The result is a complete, easy-to-browse catalog that lets shoppers find what they need and check out with minimal steps.
Subpage Banners
Cambie’s catalog is too extensive for individual product pages, so I developed a series of tailored banners instead. Each one reflects its product line’s visual cues while sharing a common design language, giving the storefront a unified, brand-wide look. The distinct patterns quickly signal category differences, guiding shoppers at a glance.
