2022
Blackstone
Ecommerce
Amazon
Amazon
Outdoor cooking is a global passion, and Blackstone completes the experience with their griddles and accessories. Their efficient and functional griddles make it possible to enjoy cooking almost anything outdoors. By partnering with professional chefs, backyard grilling enthusiasts, and everyday home cooks, Blackstone crafts products that meet the highest standards.
Cook everything outside
With this in mind, I designed a concept that highlights the versatility of Blackstone griddles. The image stack focuses on educating customers about the various features available, while also connecting with them through lifestyle photos showcasing the fun and bonding that comes with backyard grilling.
Amazon A+
Considering the number of Blackstone products that need to be designed, I created a simple A+ format that works seamlessly across all SKUs. I designed the modules to be evergreen for each category. Since the image stack already highlights the features, I focused on showcasing the benefits for customers, aiming to evoke positive emotions.
