2022
Sendwave
Creative Direction
Graphic Design
Video Editing
Graphic Design
Video Editing
Sendwave has been in the Asian and African market for quite some time. As they are trying to enter the South American market, they found out that a direct copy-paste of their previous campaigns doesn’t resonate with the community.
The challenge is to build a creative campaign that will help Sendwave gain brand awareness for the South American market. Starting with Colombian diaspora in the US to send money to their loved ones back home (in Colombia) with Sendwave.
Audience
Men and women Colombian diaspora ages 24-60 who live in the US that regularly send money to Colombia.
Concept
Sendwave connecting loved ones in any occasion.
