Challenge:
Sendwave has been in the Asian and African market for quite some time. As they are trying to enter the South American market, they found out that a direct copy-paste of their previous campaigns doesn’t resonate with the community.
Sendwave has been in the Asian and African market for quite some time. As they are trying to enter the South American market, they found out that a direct copy-paste of their previous campaigns doesn’t resonate with the community.
The challenge is to build a creative campaign that will help Sendwave gain brand awareness for the South American market. Starting with Colombian diaspora in the US to send money to their loved ones back home (in Colombia) with Sendwave.
Audience:
Men and women Colombian diaspora ages 24-60 who live in the US that regularly send money to Colombia.
Men and women Colombian diaspora ages 24-60 who live in the US that regularly send money to Colombia.
Sendwave connecting loved ones in any occasion.
