2023
Loov Organics
E-commerce
Web Design
Web Design
LOOV's foundation rests upon the use of pristine raw materials, meticulous processing techniques, and an unwavering commitment to ensuring the safety of the final products. They source their raw organic ingredients mainly from the pristine wild forests and the landscapes of Nordic nature.
My goals were:
— Incorporate their brand’s core value of hand-picked, organic ingredients into the website.
— Create a well-organized product page that effectively showcases the advantages of their organic products and ensures a smooth and user-friendly checkout process.
Brand guidelines
Using their previous style as a base, I updated their colors, fonts, and overall design to effectively highlight their brand values. The new style remains clean and simple, enhancing user interaction. Emphasis was placed on presenting crucial information while adhering to AA standards for inclusivity and ensuring a smooth user experience.
Design System
I developed a streamlined design system that strikes a balance between simplicity and versatility, making it highly accessible for other designers and developers to reference and use. This system encompasses clear guidelines and components that can be easily implemented across various projects, ensuring consistency and efficiency in design execution.
Final product
With the newly improved website, the brand now boasts enhanced consistency across its digital presence. The updates have integrated elements such as colors, type, and visual style, ensuring that every aspect aligns seamlessly with the brand’s identity and values. This consistency not only strengthens brand recognition but also fosters trust and familiarity among users, reinforcing a cohesive brand experience.
