2023
Loov Organics
E-commerce
Web Design
Web Design
Loov Organics is a brand deeply connected to the pristine landscapes of the Nordic region, sourcing wild-harvested, organic ingredients to create health-conscious products. Their commitment to purity and sustainability is at the heart of their offerings.
Challenge
Despite their strong values and quality products, Loov's digital presence didn't fully convey their brand story or facilitate an optimal shopping experience. The existing website lacked the visual cohesion and user-centric design needed to build trust and drive conversions in the competitive organic market.
Objectives
- Integrate Loov's core values—purity, sustainability, and Nordic heritage—into the website's design.
- Develop a user-friendly product page that highlights the benefits of their organic offerings.
- Ensure a seamless and accessible checkout process to enhance user experience and boost sales.
Brand guidelines
Using their previous style as a base, I updated their colors, fonts, and overall design to effectively highlight their brand values. The new style remains clean and simple, enhancing user interaction. Emphasis was placed on presenting crucial information while adhering to AA standards for inclusivity and ensuring a smooth user experience.
Brand Integration
Building upon Loov's existing style, I refreshed their color palette and typography to better reflect their brand ethos. The updated design emphasizes clarity and simplicity, aligning with AA accessibility standards to ensure inclusivity.
Design System Development
I created a comprehensive design system that balances simplicity with flexibility. This system provides clear guidelines and reusable components, facilitating consistency across the website and ease of use for future design and development efforts.
Enhanced User Experience
The redesigned product pages focus on storytelling, detailing the origins and benefits of each item. The checkout process was streamlined to minimize friction, encouraging conversions and repeat visits.
Outcome
The revitalized Loov Organics website now authentically represents the brand's dedication to natural purity and sustainability. The cohesive visual language and improved user journey have strengthened brand recognition and fostered greater trust among consumers.
