2024
Thorne
Ecommerce
Amazon
Amazon
Thorne has been on the forefront of personalized wellness. They boast their commitment to 100% clean by choosing the top quality ingredients to source, and investing in the most comprehensive testing. These have been our core idea in designing their assets for Amazon.
As part of our ongoing effort to refine Thorne’s Amazon presence and drive sales, I updated their assets to reflect messaging that aligns more closely with the brand’s core values. This approach helps build trust with new customers—especially in Amazon’s saturated supplement market—while strengthening the connection with existing customers and encouraging them to explore more of Thorne’s product line.
Brand Story
The concept of Thorne’s brand story revolves around three main ideas: personalized wellness, scientific wellness, and a strong commitment to testing. By combining these elements, Thorne is able to present a cohesive narrative that highlights how they assist their customers in achieving happier and healthier lives.
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Thorne understands that each individual has unique health needs and goals. Personalized wellness involves tailoring health solutions to fit the specific requirements of each person.
Their unwavering dedication to testing ensures that customers can trust the integrity and reliability of their products. This transparency builds confidence and trust, reinforcing the brand’s reputation for excellence. With these, we position them as a trusted partner in their customers’ health journeys, providing personalized, scientifically-backed solutions that are rigorously tested for quality and effectiveness.
Storefront
Thorne frequently updates its storefront—almost monthly—to align with new models and product launches. For this update, the focus was on introducing a new line of products centered around sports performance. The entire page was redesigned to feature professional tennis player Ben Shelton and to spotlight Thorne’s latest offerings in the sports category.
At the same time, it was essential to maintain brand credibility by prominently showcasing key statistics, certifications, and partnerships. The result is a streamlined storefront that not only highlights effective products but also educates customers and reinforces trust in the brand.
Thorne's Difference
Thorne’s dedication to rigorous testing sets it apart in the wellness industry. The brand prioritizes quality, purity, and efficacy through comprehensive third-party testing and strict adherence to manufacturing standards. To communicate this commitment clearly, it was essential to create a dedicated page that educates customers on Thorne’s testing practices and builds trust through transparency.
